Why bandanas?

Bandanas are, objectively, the ultimate fashion accessory (and this is coming from a gal who loves a strong pair of statement earrings). Those who know, know, but for those who don’t: walk with me. 

They’re versatile: Wear a bandana in your hair, around your neck, tie it to your bag, heck, if it fits around your waist, use it as a belt. Stick it in your back pocket, use it as a hat band. The world’s your oyster. 

They’re durable: These aren’t your grandmother’s Hermés scarves (love me a gorgeous silk scarf, but they end up sitting in a box waiting for the “perfect occasion”). Bandanas are made to be used. Throw one on for hiking adventures, music festivals, or even  just getting on public transport in the middle of summer; when you need to wipe away the inevitable sweat, you're ready. Our bandanas are 100% cotton, which means that you can use them till they’re filthy, then toss them in the wash and do it all again tomorrow.

They’re for all occasions: Whether you're workin’ the ranch or hittin’ the bars, a bandana is never out of place. Dress ‘em up, dress ‘em down. I once told a dapper gentleman wearing a three-piece suit and top hat (long story) that I was starting a bandana brand, and he pulled a bandana out of his inner pocket and told me he’s never without one. 

They’re for everyone: Literally. Bandanas care naught about gender, age, or anything in between. (Dogs also look great in them, but cats are snobs, haven’t gotten one to agree yet.) 

They’re fun!: I’ve always been an advocate of color and patterns, and bandanas are a great way to add a touch of interest to any outfit. From the great outdoors to the office, it’s an effortless way to take an outfit up a notch without worrying you’re “overdoing it.” 

Thank you for coming to my TED talk,

Selina

P.S. If you'd like some further thought starters for rockin' your bandana, click here.